Pablo in a scene from the advert
The usual TV canine is a cute and appealing creature - think "Lassie", "Benji" or "Littlest Hobo" and you see what I mean. Now, the latest TV canine is a puppet corpse which is here to show the horrors of cocaine.
Pablo the Drug Mule Dog appeared on UK screens at the end of last year, and already has made an impact on discussion forums and on Facebook, where he has his own rapidly-growing fan base.
Pablo is not cute, nor is he cuddly, but if he manages to turn people away from the horrors of drugs then he will be worth everything!
Watch the Pablo videos below (please note these videos are not suitable for young children).
To read more about the anti drug campaign click here.
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